Mental Performance Coaching
Fix the operator, not just the output.
Mental performance coaching for founders and executives in New York, Staten Island, and worldwide over Zoom. Licensed clinician. Real depth. Built for the person carrying the whole thing.
What mental performance coaching actually is
Most high performers spend years working on the business and almost no time working on the person running it. Mental performance coaching flips that. It strengthens the inner system underneath your output: the way you think, speak to yourself, regulate emotion, and lead under pressure. Not affirmations. Not hype. The actual mechanics of how you operate when it counts.
Vin builds this work around the 5 Aspects of Mastery — Thoughts, Language, Emotions, Behaviors, and Actions. They are the only five things you truly control. Master those and the wins finally land, because you stop outsourcing how you feel to a scoreboard that keeps resetting.
Why it is different from therapy or business coaching
Therapy goes deep but can leave you in insight without movement. Coaching pushes you forward but often skips the pattern driving the problem. Vin does both at once through the TMC method (Therapy, Mentoring, Coaching). You get clinical depth and real momentum, from someone who is a licensed psychotherapist (LMSW), a former FDNY firefighter, and a builder who has lived on both sides of the desk.
Who works with Vin
Founders, CEOs, and high performers who are winning on paper and still feel the cracks underneath. People who have done therapy, coaching, and masterminds and never found something deep enough to stick. Based in Staten Island, working across New York City and virtually worldwide.
Common Questions
Mental performance coaching, answered
What is mental performance coaching?
Mental performance coaching helps high performers strengthen the inner system that drives how they think, decide, lead, and hold pressure. It goes past goal-setting and accountability into the actual patterns underneath performance: the thoughts you run on repeat, how you regulate emotion, and the identity you operate from. For founders and executives, it is the difference between managing symptoms and fixing the operator running the whole thing.
How is mental performance coaching different from regular therapy or business coaching?
Therapy tends to go deep into the why but can leave you sitting in insight without movement. Business coaching pushes you toward the goal but often skips the internal pattern that keeps recreating the problem. Vin Infante blends both through the TMC method (Therapy, Mentoring, Coaching) so you get depth and momentum at once, from a licensed clinician (LMSW) who has also built businesses and served on the FDNY.
Where can I find mental performance coaching in New York or Staten Island?
Vincent Infante is a mental performance and executive coach and licensed psychotherapist based in Staten Island, New York, working with founders and executives across New York City and, virtually, worldwide over Zoom. You can book a free 45-minute strategy session at vincentinfante.life to see if it is a fit.
Who is mental performance coaching for?
It is built for founders, CEOs, and high performers who are winning on paper but feel something is off underneath. People who have tried therapy, coaching, and masterminds and never found something that penetrated deep enough or created lasting change. If your business has outgrown the version of you running it, this is the work.
How much does mental performance coaching cost?
Coaching is priced to the person and the engagement, so there is no one-size number. Everything starts with a free 45-minute strategy session, with no pressure, where you get clarity on what is actually going on and whether the work fits before anything is decided.